About the
Russ Darrow Group

Russ Darrow Staff Member 1
Russ Darrow Staff Member 2

Who Is Russ Darrow Mitsubishi?

Russ Darrow Mitsubishi is part of the Russ Darrow Group, a Wisconsin-based automotive
organization that has proudly served drivers for more than 60 years.

  • Founded in 1965 by Russ Darrow in West Bend, Wisconsin
  • Built on a mission to help Wisconsinites drive safely and affordably
  • Rooted in a people-first approach that still guides us today

Russ Darrow became the youngest person to open a Chrysler dealership in the country, and that pioneering spirit
continues to shape how we serve our customers.

What Is the Russ Darrow Group Known For?

The Russ Darrow Group is known for combining automotive expertise with genuine care for customers,
employees, and communities.

Today, the group operates:

  • 14 new car franchises, including Mitsubishi, Nissan, Honda, Toyota, Kia, Jeep, RAM, and more
  • A large used car superstore
  • Five buy here pay here locations
  • Two body shops
  • 20 service centers across Wisconsin

This growth reflects decades of trust built through consistent, customer-focused service.

What Makes Russ Darrow Mitsubishi Different?

At Russ Darrow Mitsubishi, we believe buying and owning a vehicle should feel
simple, supportive, and transparent.

Customers can expect:

  • Clear communication with no unnecessary pressure
  • Guidance when shopping new Mitsubishi models or pre-owned vehicles
  • Expert service and maintenance for vehicles you already own
  • A team that truly listens and puts your needs first

Our goal is to make every step of your experience feel comfortable and confidence-building.

How Does Russ Darrow Support the Community?

Community involvement has been a core value of the Russ Darrow Group since day one.

We actively support our local communities through:

  • Charity partnerships and fundraising initiatives
  • Sponsorships for local schools and organizations
  • Employee volunteer programs
  • Collaborations with non-profits addressing critical community needs

We believe strong dealerships help build stronger communities, both inside and outside the showroom.

Why Does the Russ Darrow Group Invest in Its Employees?

Great customer experiences start with great teams. The Russ Darrow Group believes employees are its
greatest asset.

Our commitment includes:

  • Competitive pay and comprehensive benefits
  • Wellness support and retirement plans
  • Ongoing training and professional development
  • Opportunities for internal promotion and career growth

By investing in our people, we ensure every customer benefits from knowledgeable, motivated, and caring professionals.

What Is the Darrow Difference?

The Darrow Difference Makers are the heart of everything we do.

They are dedicated to:

  • Helping families drive safely and confidently
  • Providing honest guidance and reliable service
  • Building long-term relationships, not just completing transactions

That commitment is what customers experience every day at Russ Darrow Mitsubishi, and it’s why
generations of Wisconsin drivers continue to choose us.

Why Choose Russ Darrow Mitsubishi What It Means for You
A Trusted Name in Automotive You buy with confidence knowing Russ Darrow Mitsubishi is backed by the long-standing Russ Darrow Automotive Group and a reputation built on integrity.
Transparent, No-Pressure Experience You get clear pricing, honest answers, and guidance without pressure, so you stay in control of your purchase.
Strong Selection of New and Pre-Owned Vehicles You can choose from a full lineup of new Mitsubishi models and carefully inspected pre-owned vehicles to fit your lifestyle and budget.
Competitive Pricing and Flexible Financing You gain access to multiple financing options and competitive rates, with a team that explains everything clearly.
Expert Service After the Sale You are supported long after purchase by factory-trained technicians using genuine Mitsubishi parts.
Customer-First Culture You are treated with respect and care because Russ Darrow Mitsubishi values long-term relationships, not one-time transactions.
Convenient, Modern Shopping Experience You can shop online or in-store with tools designed to save time and make the process simple from start to finish.
Commitment to the Local Community You support a dealership that is invested in the community and proud to serve local drivers.

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Our Credo

Our Credo

Russ Darrow Staff Group

Core Values

family owned

Our employees are part of our family, and we demonstrate respect for our employees in all of our decisions and actions.

darrow pride

We are an industry leader, a compliance leader, and a civic leader in the communities in which we do business.

to be the best

We want to be the Best in Sales, Service, and Personnel. We recruit employees who share that same vision and we are committed to providing our employees everything they need to reach their full potential.

employee commitment

We are proud of our company and want our employees to be proud to be a part of what makes The Darrow Difference. Good people, good values, good neighbors.

customer commitment

Our number one goal is to provide an uncompromised customer experience. We do that by developing relationships of trust and delivering results. Our customers are the lifeblood of our business and we always strive to deliver respect, courteousness, fairness, honesty, and transparency to them.

leadership opportunities

We are dedicated to promoting employee satisfaction, growth, and overall happiness. We want to develop and support not only their careers, but the lives of our employees – focusing on the entire person.

Russ Darrow Waukesha Mitsubishi 43.0134286, -88.2001945.